A non-alcoholic wine market undergoing major transformation The non-alcoholic wine market is currently experiencing a significant evolution. Once seen as a simple alternative, it is now establishing itself as a premium segment in its own right. Driven by upscaling and...
The non-alcoholic wine market is emerging as one of the most dynamic segments in the global wine industry. In its April 2026 issue, La Revue du Vin de France features an in-depth report on this rapidly evolving category, driven by changing consumption patterns and a...
During Wine Paris 2026, CHAVIN chose to be at the heart of the BE NO area, dedicated to non-alcoholic wines, alongside 65 exhibitors from 12 countries. A strategic presence highlighting the strong acceleration of this fast-growing category. The high attendance...
This morning on ici Hérault, during the Ici Matin radio show, Mathilde Boulachin was invited to discuss the end of Dry January a key moment that now goes far beyond a simple January challenge. It is a time when consumers reflect on health, moderation, and the...
Non-alcoholic wines are not a passing trend. They represent a new way of enjoying wine — more conscious, more flexible, yet always demanding when it comes to taste and experience. In an interview with Terre de Vins, Mathilde Boulachin shares her vision of a market in...
Can non-alcoholic wine deliver a genuine tasting experience? For Mathilde Boulachin, Founder and CEO of CHAVIN, the answer is clear.In an interview with the Finnish magazine Viinilehti, she shares her bold and demanding vision of non-alcoholic wine, far beyond the...
