{"id":24671,"date":"2023-02-24T16:23:35","date_gmt":"2023-02-24T15:23:35","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/?p=24671"},"modified":"2023-02-27T16:29:26","modified_gmt":"2023-02-27T15:29:26","slug":"chavin-on-rtl-petit-matin","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/general-en\/chavin-on-rtl-petit-matin\/","title":{"rendered":"CHAVIN on RTL Petit Matin"},"content":{"rendered":"
On this Friday morning, some French early risers may have had the chance to listen to RTL Petit Matin<\/a>.<\/div>\n
At 6:45 am, Pierre Herbulot<\/a>, columnist in J\u00e9r\u00f4me Florin<\/a> and Marina Giraudeau<\/a>‘s show, talked about the “Boom of non-alcoholic drinks<\/strong>“.<\/div>\n
<\/div>\n
In this economic column, the journalist talked about the exponential growth, but not only in beer! Wine is taking a good share of the market, i.e. +20% \/ year. Why this evolution? Well, thanks to public policy, the EVIN law, but especially a generational effect<\/strong>. As the journalist quotes:<\/div>\n
<\/div>\n
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“Young people want to drink less and better, says Mathilde Boulachin<\/strong>, director of Chavin<\/strong>, a pioneer brand in alcohol-free wine with 2 million bottles per year, and this is confirmed. In 10 years, wine consumption among 18-35 year olds has dropped by 7%. To drink what instead? Well, these bottles or beer 0.0. ” […]<\/div>\n<\/blockquote>\n
<\/div>\n
To listen to the replay: https:\/\/youtu.be\/PGR9lYeHLpw<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

On this Friday morning, some French early risers may have had the chance to listen to RTL Petit Matin. At 6:45 am, Pierre Herbulot, columnist in J\u00e9r\u00f4me Florin and Marina Giraudeau‘s show, talked about the “Boom of non-alcoholic drinks“. In this economic column, the journalist talked about the exponential growth, but not only in beer! […]<\/p>\n","protected":false},"author":2,"featured_media":24669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15,98,294,296],"tags":[109,110,112,147,154,165,167,194,208,255,320,321,322,323,324],"class_list":["post-24671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-presse-en","category-all-the-news","category-top-news-en","tag-non-alcoholic","tag-wine","tag-chavin","tag-alternative","tag-alcohol-free","tag-chavin-2-en","tag-radio-en","tag-sans-alcool-en","tag-france-en","tag-french","tag-economy","tag-trend","tag-young-generation","tag-beer","tag-spirit"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/24671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=24671"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/24671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/24669"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=24671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=24671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=24671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}