{"id":26427,"date":"2023-09-28T14:11:27","date_gmt":"2023-09-28T12:11:27","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/?p=26427"},"modified":"2023-10-16T14:48:50","modified_gmt":"2023-10-16T12:48:50","slug":"mathilde-boulachin-interviewee-par-lexpress","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/mathilde-boulachin-interviewee-par-lexpress\/","title":{"rendered":"Mathilde BOULACHIN interviewed by L’EXPRESS"},"content":{"rendered":"

Non-alcoholic drinks: investigation into an “exponential” business<\/h1>\n

The alcohol-free market is attracting, questioning and seducing consumers, which is why L’EXPRESS<\/a> has devoted an entire article to the alcohol-free business.<\/em><\/p>\n

France is the country with the highest number of new consumers of alcohol-free drinks, with an increase of 25% over 2022. Major brands such as Pernod Ricard and Kronenbourg, as well as small producers, are riding the wave.<\/p><\/blockquote>\n

Mathilde Boulachin, CEO of Chavin, was interviewed on the subject. Having been a pioneer in the field for over 10 years, when it was still only a niche market, Mathilde answered C\u00e9line Delbecque’s questions.<\/p>\n

The alcohol-free wine market is also “constantly growing”, according to Mathilde Boulachin, founder of Maison Chavin, which was set up in 2010 and has been offering alcohol-free wine for thirteen years. “We started out with 5,000 euros in our pockets, and today our turnover exceeds 12 million euros, 50% of which comes from alcohol-free products,” she explains.<\/p><\/blockquote>\n

Read more: https:\/\/www.lexpress.fr\/societe\/boissons-sans-alcool-enquete-sur-un-business-exponentiel-JMDGEOUFNVHC5BCLWVXMKGGLDA\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Non-alcoholic drinks: investigation into an “exponential” business The alcohol-free market is attracting, questioning and seducing consumers, which is why L’EXPRESS has devoted an entire article to the alcohol-free business. France is the country with the highest number of new consumers of alcohol-free drinks, with an increase of 25% over 2022. Major brands such as Pernod […]<\/p>\n","protected":false},"author":2,"featured_media":26406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,98,294],"tags":[112,159,163,165,194,200,201,208,209,374,488,489,490,492,494,502],"class_list":["post-26427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-presse-en","category-all-the-news","tag-chavin","tag-alternatives-en","tag-presse-en","tag-chavin-2-en","tag-sans-alcool-en","tag-sober-curious-en","tag-nolow","tag-france-en","tag-boissons-sans-alcool-en","tag-article-de-presse-en","tag-alternatives-en-2","tag-business-en","tag-evolution-en","tag-marche-en","tag-millions-deuros-en-2","tag-lexpress"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/26427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=26427"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/26427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/26406"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=26427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=26427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=26427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}