{"id":27606,"date":"2024-12-24T14:41:43","date_gmt":"2024-12-24T13:41:43","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/dry-january-letude-chavin-a-lhonneur-dans-maxi-mag\/"},"modified":"2024-12-31T14:55:27","modified_gmt":"2024-12-31T13:55:27","slug":"dry-january-letude-chavin-a-lhonneur-dans-maxi-mag","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/dry-january-letude-chavin-a-lhonneur-dans-maxi-mag\/","title":{"rendered":"Dry January: The Chavin Study Highlighted in Maxi MAG"},"content":{"rendered":"<p>In its article titled <em>&#8220;Nearly Half of French Participants in Dry January Reduced Their Alcohol Consumption&#8221;<\/em>, <strong>Maxi MAG<\/strong> highlights the findings of the Chavin study conducted with CSA, unveiled during our press conference.<\/p>\n<p>The article delves into the growing success of <strong>Dry January<\/strong>, a British-origin challenge that encourages consumers to rethink their relationship with alcohol by taking a break. According to the study, <strong>12% of French people will participate in Dry January for the first time in 2025<\/strong>, while nearly <strong>19% have already tried it<\/strong>, with two-thirds of participants lasting through February.<\/p>\n<p>Young adults (18\u201334 years old), in particular, are more inclined to take part, representing <strong>41% of participants<\/strong>, despite making up only 25% of the French population. This demographic, referred to as <strong>\u201cflexidrinkers\u201d<\/strong>, alternates between alcoholic beverages and de-alcoholized alternatives, such as alcohol-free wines.<\/p>\n<p>The study also highlights an intriguing insight: Dry January participants, across all age groups, are often wine enthusiasts (81%), with <strong>24% being very regular wine consumers<\/strong>. Their curiosity drives them to explore options like alcohol-free wines, even though it remains a niche market, with <strong>75% of French people having never tried alcohol-free wine<\/strong>.<\/p>\n<p>\ud83d\udc49 <strong>Read the full article on Maxi MAG<\/strong>: <a href=\"https:\/\/www.maxi-mag.fr\/societe\/pres-de-la-moitie-des-francais-qui-ont-participe-au-dry-january-ont-reduit-leur-consommation-dalcool.html\" target=\"_new\" rel=\"noopener\">Link to the article<\/a><\/p>\n<p>A heartfelt thank you to <em>Maxi MAG<\/em> for spotlighting our study and shedding light on evolving consumption habits in France.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its article titled &#8220;Nearly Half of French Participants in Dry January Reduced Their Alcohol Consumption&#8221;, Maxi MAG highlights the findings of the Chavin study conducted with CSA, unveiled during our press conference. The article delves into the growing success of Dry January, a British-origin challenge that encourages consumers to rethink their relationship with alcohol [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[98,128,294],"tags":[1753,2043,2042,2041,2040,2039,1969,1813,1784,1759,112,1555,1453,1280,1232,1168,934,406,359,141],"class_list":["post-27606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-en","category-chavins-brands","category-all-the-news","tag-csa-study","tag-wine-consumers","tag-consumption-behaviors","tag-de-alcoholized-alternatives","tag-maxi-mag-en","tag-flexidrinkers-en","tag-new-dietary-habits","tag-joyful-sobriety","tag-festive-sobriety","tag-alcohol-free-market","tag-chavin","tag-consumption-trends","tag-de-alcoholized-wines","tag-curiosity","tag-responsible-consumption","tag-younger-generations","tag-health-and-wellness","tag-innovation-en","tag-alcohol-free-wine","tag-dry-january-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27606"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27604"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}