{"id":27710,"date":"2025-01-03T13:10:19","date_gmt":"2025-01-03T12:10:19","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/dry-january-un-moment-cle-pour-repenser-les-habitudes-de-consommation-dapres-tf1\/"},"modified":"2025-01-03T13:13:48","modified_gmt":"2025-01-03T12:13:48","slug":"dry-january-un-moment-cle-pour-repenser-les-habitudes-de-consommation-dapres-tf1","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/dry-january-un-moment-cle-pour-repenser-les-habitudes-de-consommation-dapres-tf1\/","title":{"rendered":"Dry January: A Key Moment to Rethink Consumption Habits by TF1"},"content":{"rendered":"<p>A recent report on the <strong>TF1 8 PM News<\/strong> spotlights <strong>Dry January<\/strong>, or &#8220;Sober January,&#8221; as an opportunity for millions of French people to reconsider their relationship with alcohol. In 2025, more than <strong>10 million participants<\/strong> are joining this collective challenge, signaling a significant shift in consumption patterns.<\/p>\n<p><strong>Maison Chavin<\/strong>, with its de-alcoholized wines, aligns perfectly with this movement. Each cuv\u00e9e is carefully crafted to deliver a sensory experience that meets the expectations of wine enthusiasts. Dry January highlights a new paradigm where sobriety, enjoyment, and innovation intersect.<\/p>\n<p>As sales traditionally double during this month, it is also a pivotal time to introduce our products to new consumers seeking modern, responsible, and high-quality alternatives.<\/p>\n<p>\ud83d\udc49 <strong>Watch the full report on TF1<\/strong>: <a href=\"https:\/\/www.tf1.fr\/tf1\/jt-20h\/videos\/janvier-sobre-un-bon-filon-pour-les-boissons-sans-alcool-60626271.html\" target=\"_new\" rel=\"noopener\">Link to the report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report on the TF1 8 PM News spotlights Dry January, or &#8220;Sober January,&#8221; as an opportunity for millions of French people to reconsider their relationship with alcohol. In 2025, more than 10 million participants are joining this collective challenge, signaling a significant shift in consumption patterns. Maison Chavin, with its de-alcoholized wines, aligns [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[98,294],"tags":[141,359,406,934,1124,1453,1759,1784,1812,2069,2120,2125,2130,2131],"class_list":["post-27710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-en","category-all-the-news","tag-dry-january-en","tag-alcohol-free-wine","tag-innovation-en","tag-health-and-wellness","tag-maison-chavin-en","tag-de-alcoholized-wines","tag-alcohol-free-market","tag-festive-sobriety","tag-responsible-alternatives","tag-tf1-en","tag-new-habits","tag-enjoyment-and-moderation","tag-mindful-consumption","tag-sober-january"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27710"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27708"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}