{"id":27735,"date":"2025-01-03T12:07:03","date_gmt":"2025-01-03T11:07:03","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/lobservatoire-chavin-csa-cite-dans-elle-pour-le-dry-january\/"},"modified":"2025-01-07T12:21:12","modified_gmt":"2025-01-07T11:21:12","slug":"lobservatoire-chavin-csa-cite-dans-elle-pour-le-dry-january","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/lobservatoire-chavin-csa-cite-dans-elle-pour-le-dry-january\/","title":{"rendered":"The Chavin-CSA Observatory Cited in ELLE for Dry January"},"content":{"rendered":"<p>In a recent article, <strong>ELLE<\/strong> draws on data from the Chavin-CSA Observatory to highlight the growing popularity of <strong>Dry January<\/strong>. In 2025, <strong>12% of French people<\/strong> are expected to participate for the first time, reflecting a collective shift in attitudes toward alcohol consumption.<\/p>\n<p>Since its launch in France, Dry January has engaged <strong>19% of the population<\/strong>, with tangible results: <strong>47% of participants<\/strong> report sustainably reducing their alcohol intake after taking on the challenge.<\/p>\n<p>At the same time, the rise of de-alcoholized wines showcases this shift in habits. <strong>55% of alcohol-free wine consumers are aged 18 to 34<\/strong>, affirming the younger generation\u2019s interest in responsible and modern alternatives. With its innovative cuv\u00e9es, <strong>Maison Chavin<\/strong> is at the forefront of this trend, offering sophisticated tasting experiences without compromise.<\/p>\n<p>\ud83d\udc49 <strong>Read the article in ELLE<\/strong>: <a href=\"https:\/\/www.elle.fr\/Elle-a-Table\/Les-dossiers-de-la-redaction\/News-de-la-redaction\/47-des-participants-ont-finalement-re-duit-leur-consommation-d-alcool-apres-le-Dry-January-4298503\" target=\"_new\" rel=\"noopener\">Link to the article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent article, ELLE draws on data from the Chavin-CSA Observatory to highlight the growing popularity of Dry January. In 2025, 12% of French people are expected to participate for the first time, reflecting a collective shift in attitudes toward alcohol consumption. Since its launch in France, Dry January has engaged 19% of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[98,294],"tags":[141,406,437,1124,1168,1232,1453,1555,1752,1784,1932,2131,2139,2140],"class_list":["post-27735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-en","category-all-the-news","tag-dry-january-en","tag-innovation-en","tag-elle-en","tag-maison-chavin-en","tag-younger-generations","tag-responsible-consumption","tag-de-alcoholized-wines","tag-consumption-trends","tag-chavin-csa-observatory","tag-festive-sobriety","tag-modern-alternatives","tag-sober-january","tag-public-health","tag-social-commitment"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27735"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27688"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}