{"id":27757,"date":"2025-01-08T11:23:54","date_gmt":"2025-01-08T10:23:54","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/podcast-georges-podcast-lascension-visionnaire-de-chavin-racontee-par-mathilde-boulachin\/"},"modified":"2025-01-08T11:40:23","modified_gmt":"2025-01-08T10:40:23","slug":"podcast-georges-podcast-lascension-visionnaire-de-chavin-racontee-par-mathilde-boulachin","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/toutes-les-actus\/podcast-georges-podcast-lascension-visionnaire-de-chavin-racontee-par-mathilde-boulachin\/","title":{"rendered":"&#8220;Georges Podcast&#8221;: The Visionary Rise of Chavin Shared by Mathilde Boulachin"},"content":{"rendered":"<p>In an engaging episode of <strong>Georges Podcast<\/strong>, <strong>Mathilde Boulachin<\/strong>, founder of Chavin, unveils the inspiring journey and success secrets behind the first French company to pioneer de-alcoholized wines since 2010.<\/p>\n<p>Through bold strategies, Chavin has established itself as a key player in the alcohol-free wine market, with a presence in <strong>over 65 countries<\/strong> and de-alcoholized wines now making up <strong>50% of its revenue<\/strong>.<\/p>\n<p>The episode highlights several pillars of Chavin&#8217;s success:<\/p>\n<ul>\n<li><strong>Innovating to stand out<\/strong>: anticipating consumer needs and creating a unique category aligned with the &#8220;less but better&#8221; trend.<\/li>\n<li><strong>Focusing on international growth<\/strong>: overcoming local barriers and driving expansion through an effective export strategy.<\/li>\n<li><strong>Education as a strategic tool<\/strong>: raising awareness among distributors, restaurateurs, and consumers to encourage adoption of alcohol-free wines.<\/li>\n<li><strong>Leveraging digital tools<\/strong>: building a direct channel with consumers through an online store and pioneering SEO strategies.<\/li>\n<li><strong>A strong brand identity<\/strong>: ensuring impeccable product quality while promoting values of well-being and enjoyment.<\/li>\n<\/ul>\n<p>\ud83d\udc49 <strong>Thank you to Juliette Bory and Georges Agency for this exceptional opportunity to explore the foundations of our success.<\/strong><br \/>\n\ud83c\udf99 <strong>Listen to the full episode<\/strong>: <a href=\"https:\/\/podcasts.apple.com\/be\/podcast\/la-folle-ascension-de-chavin-maison-pionni%C3%A8re-du-vin\/id1681722420?i=1000683127087\" target=\"_new\" rel=\"noopener\">Podcast link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an engaging episode of Georges Podcast, Mathilde Boulachin, founder of Chavin, unveils the inspiring journey and success secrets behind the first French company to pioneer de-alcoholized wines since 2010. Through bold strategies, Chavin has established itself as a key player in the alcohol-free wine market, with a presence in over 65 countries and de-alcoholized [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[98,294,63],"tags":[2173,2188,2187,2186,2185,2184,2180,2179,2176,112,1759,1555,1453,1259,1177,1124,406,171],"class_list":["post-27757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-en","category-all-the-news","category-toutes-les-actus","tag-agence-georges","tag-georges-agency","tag-well-being-values","tag-consumer-education","tag-b2b-strategy","tag-digital-strategy","tag-juliette-bory-en","tag-georges-podcast-en","tag-communication-en","tag-chavin","tag-alcohol-free-market","tag-consumption-trends","tag-de-alcoholized-wines","tag-leadership-en","tag-export-en","tag-maison-chavin-en","tag-innovation-en","tag-mathilde-boulachin"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27757"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27755"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}