{"id":27763,"date":"2025-01-08T14:28:02","date_gmt":"2025-01-08T13:28:02","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/terre-de-vins-explore-les-chiffres-derriere-le-dry-january-et-le-succes-des-vins-sans-alcool\/"},"modified":"2025-01-08T14:30:08","modified_gmt":"2025-01-08T13:30:08","slug":"terre-de-vins-explore-les-chiffres-derriere-le-dry-january-et-le-succes-des-vins-sans-alcool","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/terre-de-vins-explore-les-chiffres-derriere-le-dry-january-et-le-succes-des-vins-sans-alcool\/","title":{"rendered":"Terre de Vins Explores the Numbers Behind Dry January and the Rise of Alcohol-Free Wines"},"content":{"rendered":"<p>The magazine <strong>Terre de Vins<\/strong> delves into a study conducted by <strong>CSA for Maison Chavin<\/strong>, unveiling unique insights into the consumption trends driven by Dry January and alcohol-free wines.<\/p>\n<p>According to the survey, <strong>Dry January<\/strong> is gaining traction in France, attracting a dynamic and engaged audience. In 2025, <strong>12% of French people<\/strong> plan to participate for the first time, while <strong>47% of participants<\/strong> say they intend to reduce their alcohol consumption afterward. This movement isn\u2019t just for abstainers: <strong>81% of participants<\/strong> drink wine, with 29% identifying as connoisseurs or experts.<\/p>\n<h3><strong>A Groundbreaking Trend Shaping the Market<\/strong><\/h3>\n<p>As <strong>Mathilde Boulachin<\/strong>, founder of Chavin, explains: \u201cWe are witnessing a consumption revolution. Alcohol-free wines are no longer a niche but a rapidly expanding category.\u201d With <strong>28% growth in the first half of 2024<\/strong>, the category appeals to wine enthusiasts and addresses societal challenges such as health and road safety.<\/p>\n<h3><strong>Aiming for Michelin-Starred Tables<\/strong><\/h3>\n<p>Chavin envisions its alcohol-free wines gracing fine dining establishments. \u201cI dream of sommeliers asking, \u2018A glass of champagne or a Chavin?\u2019\u201d shares Mathilde Boulachin. Through constant innovation and a commitment to preserving the essence of wine, Chavin aims to offer a sophisticated and high-quality alternative to consumers worldwide.<\/p>\n<p>\ud83d\udc49 <strong>Learn more by reading the full article on Terre de Vins<\/strong>: <a href=\"https:\/\/www.terredevins.com\/actualites\/une-soif-de-chiffres-pour-les-vins-sans-alcool-dry-january\" target=\"_new\" rel=\"noopener\">Link to the article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The magazine Terre de Vins delves into a study conducted by CSA for Maison Chavin, unveiling unique insights into the consumption trends driven by Dry January and alcohol-free wines. According to the survey, Dry January is gaining traction in France, attracting a dynamic and engaged audience. In 2025, 12% of French people plan to participate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[420,98,294],"tags":[2201,2213,2212,2211,2210,2209,2208,2207,2206,112,2139,1812,1555,1334,1202,406,171,141],"class_list":["post-27763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chavinzero","category-presse-en","category-all-the-news","tag-flexi-drinking-en","tag-wine-codes","tag-international-export","tag-education","tag-qualitative-packaging","tag-michelin-starred-tables","tag-no-low-market","tag-csa-studies","tag-terre-de-vins-en","tag-chavin","tag-public-health","tag-responsible-alternatives","tag-consumption-trends","tag-alcohol-free-wines","tag-growth","tag-innovation-en","tag-mathilde-boulachin","tag-dry-january-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27763"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27761"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}