{"id":27770,"date":"2025-01-08T15:03:10","date_gmt":"2025-01-08T14:03:10","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/les-enseignements-cles-du-dry-january-devoiles-par-chavin-dans-midi-libre\/"},"modified":"2025-01-08T15:11:22","modified_gmt":"2025-01-08T14:11:22","slug":"les-enseignements-cles-du-dry-january-devoiles-par-chavin-dans-midi-libre","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/les-enseignements-cles-du-dry-january-devoiles-par-chavin-dans-midi-libre\/","title":{"rendered":"Key Insights from Dry January Revealed by Chavin in Midi Libre"},"content":{"rendered":"<p>In a detailed article, <em>Midi Libre<\/em> explores the findings of the CSA study commissioned by Maison Chavin, shedding light on evolving consumption habits in France. Dry January, far from being a simple New Year\u2019s challenge, is emerging as a transformative movement reshaping our relationship with alcohol.<\/p>\n<p>The study shows that approximately 19% of French people have participated in this initiative, with 12% planning to take part for the first time in 2025. The participants? Typically young, urban, and health-conscious. This trend has been partly driven by a collective awareness amplified by the disruptions of the pandemic.<\/p>\n<p>For Mathilde Boulachin, founder and CEO of Chavin, these figures confirm the rise of &#8220;flexidrinkers,&#8221; consumers adopting a balanced approach by alternating between alcoholic beverages and alcohol-free alternatives. &#8220;We are witnessing a revolution in consumption patterns, a movement we support with innovative and tailored solutions,&#8221; she states.<\/p>\n<p>\ud83d\udc49 Read the full article on <em>Midi Libre<\/em>: <a href=\"https:\/\/www.midilibre.fr\/2025\/01\/08\/plus-quune-simple-tendance-a-beziers-la-maison-chavin-publie-une-etude-sur-le-dry-january-12429415.php\" target=\"_blank\" rel=\"noopener\">Read here\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a detailed article, Midi Libre explores the findings of the CSA study commissioned by Maison Chavin, shedding light on evolving consumption habits in France. Dry January, far from being a simple New Year\u2019s challenge, is emerging as a transformative movement reshaping our relationship with alcohol. The study shows that approximately 19% of French people [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,98],"tags":[1809,2223,2222,2221,2220,2219,2138,2039,1810,141,1802,1782,1776,1741,1139,1124,366,314],"class_list":["post-27770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-presse-en","tag-sobriete-joyeuse-en","tag-perspectives-2025-en","tag-nouvelles-generations-en","tag-mode-de-vie-sain-en","tag-chiffres-consommation-en","tag-changement-des-habitudes-en","tag-sante-publique-en","tag-flexidrinkers-en","tag-tendances-consommation-en","tag-dry-january-en","tag-alternatives-responsables-en","tag-sobriete-festive-en","tag-consommation-moderee-en","tag-etude-csa-en","tag-vins-sans-alcool-en","tag-maison-chavin-en","tag-bien-etre-en","tag-midi-libre-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27770"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27767"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}