{"id":27789,"date":"2025-01-11T15:23:38","date_gmt":"2025-01-11T14:23:38","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/dry-january-et-epicurisme-moderne-chavin-a-lhonneur-dans-madame-figaro\/"},"modified":"2025-01-14T16:01:17","modified_gmt":"2025-01-14T15:01:17","slug":"dry-january-et-epicurisme-moderne-chavin-a-lhonneur-dans-madame-figaro","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/dry-january-et-epicurisme-moderne-chavin-a-lhonneur-dans-madame-figaro\/","title":{"rendered":"Dry January and Modern Epicureanism: Chavin Featured in Madame Figaro"},"content":{"rendered":"<p>In its January 10\u201311 supplement, <a href=\"https:\/\/madame.lefigaro.fr\/\" target=\"_blank\" rel=\"noopener\"><em>Madame Figaro<\/em><\/a> explores the growing phenomenon of Dry January, a movement reshaping the social experience through joyful sobriety. According to the Chavin-CSA Observatory, 47% of Dry January participants maintain reduced alcohol consumption months after completing the challenge, signaling a profound shift in lifestyle habits.<\/p>\n<p>This trend is especially popular among younger generations, with 55% of flexidrinkers under the age of 35. The movement isn\u2019t just about abstinence\u2014it celebrates a refined gustatory journey where non-alcoholic wines, such as <em>Chavin Z\u00e9ro Vin De France Pinot Noir<\/em>, play a starring role. This de-alcoholized wine masterfully combines French winemaking heritage with modern innovation, offering an unparalleled sensory experience.<\/p>\n<p>This feature in a prestigious publication solidifies Chavin&#8217;s position as a pioneer in sophisticated, festive, non-alcoholic alternatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its January 10\u201311 supplement, Madame Figaro explores the growing phenomenon of Dry January, a movement reshaping the social experience through joyful sobriety. According to the Chavin-CSA Observatory, 47% of Dry January participants maintain reduced alcohol consumption months after completing the challenge, signaling a profound shift in lifestyle habits. This trend is especially popular among [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[420,98,128,294],"tags":[141,541,1165,1555,1812,1813,1906,2039,2150,2255,2256,2257],"class_list":["post-27789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chavinzero","category-presse-en","category-chavins-brands","category-all-the-news","tag-dry-january-en","tag-chavin-zero-en","tag-non-alcoholic-wines","tag-consumption-trends","tag-responsible-alternatives","tag-joyful-sobriety","tag-madame-figaro-en","tag-flexidrinkers-en","tag-viticultural-innovation","tag-de-alcoholized-pinot-noir","tag-modern-epicureanism","tag-tradition-meets-modernity"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27789"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27787"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}