{"id":27850,"date":"2025-02-11T16:58:48","date_gmt":"2025-02-11T15:58:48","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/le-figaro-vin-les-18-25-ans-une-generation-curieuse-et-ouverte-aux-vins-desalcoolises\/"},"modified":"2025-02-11T17:07:52","modified_gmt":"2025-02-11T16:07:52","slug":"le-figaro-vin-les-18-25-ans-une-generation-curieuse-et-ouverte-aux-vins-desalcoolises","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/le-figaro-vin-les-18-25-ans-une-generation-curieuse-et-ouverte-aux-vins-desalcoolises\/","title":{"rendered":"Understanding the Tastes of Gen Z at Wine Paris"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">At the heart of Wine Paris, <em>Le Figaro Vin<\/em> delved into the evolving preferences of the 18-25 age group. Contrary to common beliefs, these young consumers are redefining drinking habits through a mix of moderation and experimentation. Despite a general decline in alcohol consumption in France over the past 60 years (-60% according to INSEE), this generation shows an unexpected interest in French vineyard products alongside global beverages and &#8220;no-low&#8221; options.<\/p>\n<p>A notable insight from the CSA study conducted for Maison Chavin reveals that <strong>55% of non-alcoholic wine consumers are aged between 18 and 34<\/strong>, underscoring a significant trend towards mindful drinking. This demographic is drawn not just to traditional wines but also to non-alcoholic alternatives like <em>Chavin Z\u00e9ro Vin De France Cabernet Merlot<\/em>. Their curiosity extends to local and international flavors, with growing participation in oenological associations such as Gargantue&#8217;Sk at Skema Business School Lille, where students actively engage in wine culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the heart of Wine Paris, Le Figaro Vin delved into the evolving preferences of the 18-25 age group. Contrary to common beliefs, these young consumers are redefining drinking habits through a mix of moderation and experimentation. Despite a general decline in alcohol consumption in France over the past 60 years (-60% according to INSEE), [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[98,128,294],"tags":[293,541,1124,1232,1334,1555,1753,2118,2333,2334,2335,2336,2337,2338,2339,2340],"class_list":["post-27850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-en","category-chavins-brands","category-all-the-news","tag-wine-paris-en","tag-chavin-zero-en","tag-maison-chavin-en","tag-responsible-consumption","tag-alcohol-free-wines","tag-consumption-trends","tag-csa-study","tag-moderation-en","tag-gen-z","tag-oenology","tag-young-consumers","tag-spirits","tag-craft-beers","tag-no-low-beverages","tag-gargantuesk","tag-skema-business-school"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=27850"}],"version-history":[{"count":0,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/27850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/27848"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=27850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=27850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=27850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}