{"id":28585,"date":"2025-12-03T16:45:28","date_gmt":"2025-12-03T15:45:28","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/observatoire-chavin-x-csa-2025-tendances-du-sans-alcool-en-france-et-intentions-pour-le-dry-january-2026\/"},"modified":"2025-12-03T16:49:24","modified_gmt":"2025-12-03T15:49:24","slug":"observatoire-chavin-x-csa-2025-tendances-du-sans-alcool-en-france-et-intentions-pour-le-dry-january-2026","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/event-en\/observatoire-chavin-x-csa-2025-tendances-du-sans-alcool-en-france-et-intentions-pour-le-dry-january-2026\/","title":{"rendered":"Chavin Observatory x CSA 2025: Key Trends in Non-Alcoholic Consumption in France and Intentions for Dry January 2026"},"content":{"rendered":"<p data-start=\"158\" data-end=\"413\">Maison Chavin unveils the second edition of the Chavin Observatory, conducted in partnership with CSA Research, to analyze the evolution of non-alcoholic wine and beverage consumption in France and assess intentions to participate in Dry January 2026.<\/p>\n<p data-start=\"415\" data-end=\"654\">Based on a representative sample of the French population, this study confirms the strong momentum driving the non-alcoholic market.<br data-start=\"547\" data-end=\"550\" \/>Its purpose: to deliver a clear and data-driven analysis of the trends reshaping modern drinking habits.<\/p>\n<p data-start=\"656\" data-end=\"894\">Presented to a panel of journalists and industry experts during a conference hosted by economic journalist Guillaume Mollaret, this new edition relies on a rigorous methodology and features insights from two leading figures in the sector:<\/p>\n<ul data-start=\"896\" data-end=\"1031\">\n<li data-start=\"896\" data-end=\"960\">\n<p data-start=\"898\" data-end=\"960\"><strong data-start=\"898\" data-end=\"920\">Mathilde Boulachin<\/strong>, Founder &amp; President of Maison Chavin<\/p>\n<\/li>\n<li data-start=\"896\" data-end=\"960\">\n<p data-start=\"898\" data-end=\"960\"><strong data-start=\"963\" data-end=\"982\">Fabrice Sommier<\/strong>, Meilleur Ouvrier de France (MOF) in Sommellerie<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1038\" data-end=\"1075\">Who Drinks Non-Alcoholic\u2026 and Why?<\/h2>\n<p data-start=\"1077\" data-end=\"1241\">A key part of the study focuses on identifying the profile of non-alcoholic beverage consumers. The Observatory answers strategic questions for market stakeholders:<\/p>\n<ul data-start=\"1243\" data-end=\"1564\">\n<li data-start=\"1243\" data-end=\"1344\">\n<p data-start=\"1245\" data-end=\"1344\"><strong data-start=\"1245\" data-end=\"1265\">Consumer Profile<\/strong>: Who are the enthusiasts of the \u201cNo-Low\u201d (No Alcohol, Low Alcohol) category?<\/p>\n<\/li>\n<li data-start=\"1345\" data-end=\"1437\">\n<p data-start=\"1347\" data-end=\"1437\"><strong data-start=\"1347\" data-end=\"1362\">Motivations<\/strong>: Wellness, health reasons, lifestyle choices, curiosity for new flavors?<\/p>\n<\/li>\n<li data-start=\"1438\" data-end=\"1564\">\n<p data-start=\"1440\" data-end=\"1564\"><strong data-start=\"1440\" data-end=\"1465\">Consumption Occasions<\/strong>: When and where are these alternatives consumed: at home, in restaurants, during social gatherings?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1566\" data-end=\"1763\">During the conference, Fabrice Sommier emphasized the premiumisation of non-alcoholic alternatives, now featured on top gastronomic tables and recognized for their genuine organoleptic quality.<\/p>\n<h2 data-start=\"1770\" data-end=\"1812\">Dry January 2026: Are the French Ready?<\/h2>\n<p data-start=\"1814\" data-end=\"2051\">Dry January has become a major annual milestone in France.<br data-start=\"1872\" data-end=\"1875\" \/>The Chavin Observatory measures the intention to participate in Dry January 2026, providing valuable insights into how this movement is evolving compared to previous years.<\/p>\n<p data-start=\"2053\" data-end=\"2230\">These findings reveal how the alcohol-free month is becoming deeply rooted in French habits shifting from a simple challenge to a true moment of reflection and mindful drinking.<\/p>\n<h2 data-start=\"2237\" data-end=\"2301\">Maison Chavin: A Global Leader in Premium Non-Alcoholic Wines<\/h2>\n<p data-start=\"2303\" data-end=\"2648\">A pioneer in the non-alcoholic category and present in over 60 countries, Maison Chavin reinforces its position as a global leader in premium non-alcoholic wines with this new edition of the Observatory.<br data-start=\"2514\" data-end=\"2517\" \/>Its commitment to excellence, innovation, and consumer-focused quality continues to shape the future of mindful drinking worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maison Chavin unveils the second edition of the Chavin Observatory, conducted in partnership with CSA Research, to analyze the evolution of non-alcoholic wine and beverage consumption in France and assess intentions to participate in Dry January 2026. Based on a representative sample of the French population, this study confirms the strong momentum driving the non-alcoholic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,295,296],"tags":[112,117,141,166,194,363,594],"class_list":["post-28585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-event-en","category-top-news-en","tag-chavin","tag-pierre-chavin","tag-dry-january-en","tag-alternatives-sans-alcool-en","tag-sans-alcool-en","tag-vin-sans-alcool-en","tag-alternative-sans-alcool-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=28585"}],"version-history":[{"count":2,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28585\/revisions"}],"predecessor-version":[{"id":28587,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28585\/revisions\/28587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/28583"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=28585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=28585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=28585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}