{"id":28596,"date":"2025-12-04T16:53:12","date_gmt":"2025-12-04T15:53:12","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/la-maison-chavin-mise-a-lhonneur-sur-bfm-business\/"},"modified":"2025-12-04T16:58:07","modified_gmt":"2025-12-04T15:58:07","slug":"la-maison-chavin-mise-a-lhonneur-sur-bfm-business","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/la-maison-chavin-mise-a-lhonneur-sur-bfm-business\/","title":{"rendered":"BFM Business Highlights the Chavin x CSA Observatory"},"content":{"rendered":"<p data-start=\"326\" data-end=\"695\">The non-alcoholic wine market is experiencing strong growth in France, driven by a profound shift in consumer habits. The program Good Morning Business on BFM Business recently dedicated a segment to this rising trend, featuring insights from the Chavin x CSA Observatory and highlighting Maison Chavin, a pioneer and leading player in the category.<\/p>\n<p data-start=\"697\" data-end=\"981\">According to the latest results from the Chavin x CSA Observatory, 34% of French consumers have already tried non-alcoholic wine. This figure reflects the rapid adoption of dealcoholized products, associated with a desire for moderation, well-being, and new taste experiences.<\/p>\n<h2 data-start=\"988\" data-end=\"1057\"><strong data-start=\"991\" data-end=\"1057\">BFM Business Highlights the Rise of the Non-Alcoholic Category<\/strong><\/h2>\n<p data-start=\"1059\" data-end=\"1262\">On the Good Morning Business set, journalist Eva Jacquot presented the key findings from our observatory, confirming that non-alcoholic consumption is becoming firmly rooted in French lifestyles.<\/p>\n<p data-start=\"1264\" data-end=\"1342\">Tech columnist Anthony Morel also shared his personal experience, stating:<\/p>\n<blockquote data-start=\"1344\" data-end=\"1514\">\n<p data-start=\"1346\" data-end=\"1514\"><em data-start=\"1346\" data-end=\"1514\">\u201cI recently tested the wines from Maison Chavin, one of the leading French brands with strong international sales, and I was truly impressed\u2026 it\u2019s quite spectacular!\u201d<\/em><\/p>\n<\/blockquote>\n<p data-start=\"1346\" data-end=\"1514\">Watch the segment: <a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/commerce-2-0\/video-morning-retail-les-vins-sans-alcool-en-plein-essor-par-eva-jacquot-04-12_VN-202512040116.html\" target=\"_blank\" rel=\"noopener\">link<\/a><\/p>\n<p data-start=\"1754\" data-end=\"1941\">\n","protected":false},"excerpt":{"rendered":"<p>The non-alcoholic wine market is experiencing strong growth in France, driven by a profound shift in consumer habits. The program Good Morning Business on BFM Business recently dedicated a segment to this rising trend, featuring insights from the Chavin x CSA Observatory and highlighting Maison Chavin, a pioneer and leading player in the category. According [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,98],"tags":[194,363,374,2773],"class_list":["post-28596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-presse-en","tag-sans-alcool-en","tag-vin-sans-alcool-en","tag-article-de-presse-en","tag-bfm-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=28596"}],"version-history":[{"count":2,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28596\/revisions"}],"predecessor-version":[{"id":28598,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28596\/revisions\/28598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/28599"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=28596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=28596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=28596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}