La Tribune Highlights the CHAVIN x CSA Observatory, the First Benchmark Study on French Consumers\u2019 Behaviors and Expectations Toward NA Alternatives<\/p>\n
In an article by journalist Mich\u00e8le Tr\u00e9voux, La Tribune<\/em> examines the rapid evolution of the no\/low alcohol market and shines a spotlight on CHAVIN\u2019s pioneering role in driving this transformation.<\/p>\n The study conducted by Maison CHAVIN and CSA Institute offers unique insights into emerging consumption patterns and the growing adoption of NA alternatives.<\/p>\n Among the standout findings:<\/p>\n 44% of French consumers say they intend to take part in Dry January 2026.<\/strong><\/p>\n This strong figure illustrates a societal shift toward moderation, wellness, and mindful drinking.<\/p>\n \u201cDry January has seen remarkable momentum over the past three years. Media coverage, social networks, online communities, and wellness-focused challenges\u2026 everything is converging toward a January synonymous with pause, health, and abstinence or moderation,\u201d<\/em><\/p>\n<\/blockquote>\n explains Mathilde Boulachin, Founder of Maison CHAVIN.<\/p>\nA Transforming Sector Decoded by the CHAVIN x CSA Observatory<\/strong><\/h2>\n
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