{"id":28656,"date":"2025-12-17T09:55:21","date_gmt":"2025-12-17T08:55:21","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/dry-january-ce-que-revele-lobservatoire-chavin-x-csa-sur-levolution-des-comportements\/"},"modified":"2025-12-17T09:58:01","modified_gmt":"2025-12-17T08:58:01","slug":"dry-january-ce-que-revele-lobservatoire-chavin-x-csa-sur-levolution-des-comportements","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/dry-january-ce-que-revele-lobservatoire-chavin-x-csa-sur-levolution-des-comportements\/","title":{"rendered":"Dry January: Insights from the Chavin x CSA Observatory on Shifting Consumer Behaviors"},"content":{"rendered":"<p data-start=\"111\" data-end=\"383\">The leading industry media Vitisphere highlights the key findings of the Chavin x CSA Observatory (market research institute), which examines emerging consumption trends around Dry January and the growing demand for high-quality non-alcoholic alternatives.<\/p>\n<p data-start=\"385\" data-end=\"807\">Far from signaling a decline in wine consumption, these developments reflect a deep-rooted transformation in drinking habits that is already underway. They point to the rise of a culture of moderation, in which non-alcoholic alternatives naturally find their place. As a result, this category continues its strong upward momentum, driven by consumers seeking meaning, quality, and new drinking experiences.<\/p>\n<p data-start=\"809\" data-end=\"973\">These trends confirm the importance for the industry to adapt to evolving consumer expectations and to embrace innovation as a driver of sustainable growth.<\/p>\n<p data-start=\"975\" data-end=\"1178\">CHAVIN would like to thank Alexandre Abellan for the quality of his analysis and his valuable contribution to a deeper understanding of the current and future challenges facing the wine industry.<\/p>\n<p data-start=\"1180\" data-end=\"1231\">Read the full article: <a class=\"decorated-link\" href=\"https:\/\/lnkd.in\/eiNgK92Y\" target=\"_new\" rel=\"noopener\" data-start=\"1207\" data-end=\"1231\">https:\/\/lnkd.in\/eiNgK92Y<\/a><\/p>\n<p data-start=\"1103\" data-end=\"1278\">\n","protected":false},"excerpt":{"rendered":"<p>The leading industry media Vitisphere highlights the key findings of the Chavin x CSA Observatory (market research institute), which examines emerging consumption trends around Dry January and the growing demand for high-quality non-alcoholic alternatives. Far from signaling a decline in wine consumption, these developments reflect a deep-rooted transformation in drinking habits that is already underway. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,98],"tags":[141,164,374,594],"class_list":["post-28656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-presse-en","tag-dry-january-en","tag-dry-january-en-2","tag-article-de-presse-en","tag-alternative-sans-alcool-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=28656"}],"version-history":[{"count":2,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28656\/revisions"}],"predecessor-version":[{"id":28658,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28656\/revisions\/28658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/28654"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=28656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=28656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=28656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}