To mark the official launch of Dry January, CHAVIN opened the year with a first media appearance on RMC Morning, airing at 5:50 a.m. This key moment provided an opportunity to underline a clear message: moderation is no longer a temporary constraint, but a lasting shift in lifestyle habits.<\/p>\n
Dry January has become a long-term trend, reflecting a growing desire to rethink alcohol consumption. While January serves as a symbolic starting point, moderation now extends well beyond the month itself. Whether alone, as a couple or with friends, reducing alcohol intake after the festive season allows consumers to experience the benefits of a mindful pause, focused on balance and well-being.<\/p>\n
This growing interest is strongly supported by data. According to the latest CHAVIN & CSA Observatory, 44% of French consumers are considering taking part in Dry January this year, representing more than 12 million adults. Their motivations include a search for well-being, balance, and the discovery of new taste experiences.<\/p>\n
In this context, non-alcoholic wines have emerged as a serious and sophisticated alternative, enabling consumers to reduce or minimise ethanol intake while preserving what truly matters: pleasure, conviviality and celebration.<\/p>\n
CHAVIN warmly thanks the RMC Morning team, and in particular Pascale de la Tour du Pin, Martin Bourdin, G\u00e9raldine de Mori and Matthias Luguin, for this insightful exchange.<\/p>\n