{"id":28782,"date":"2026-01-08T10:59:33","date_gmt":"2026-01-08T09:59:33","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/dry-january-2026-les-alternatives-sans-alcool-sinstallent-durablement\/"},"modified":"2026-01-08T11:04:11","modified_gmt":"2026-01-08T10:04:11","slug":"dry-january-2026-les-alternatives-sans-alcool-sinstallent-durablement","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/dry-january-2026-les-alternatives-sans-alcool-sinstallent-durablement\/","title":{"rendered":"Dry January 2026: Non-Alcoholic Alternatives Take Root"},"content":{"rendered":"

Dry January 2026 confirms its lasting place in today\u2019s consumption patterns. Once seen as a short-term challenge, the alcohol-free month is now part of a broader shift toward more mindful and responsible consumption.<\/strong><\/p>\n

Growing participation reflects a long-term shift<\/h3>\n

According to the Chavin Observatory, 44% of French consumers say they plan to take part in Dry January 2026, up from 41% in 2025. This steady increase reflects a deeper cultural change, driven by a focus on well-being, moderation, and a growing curiosity for new taste experiences.<\/p>\n

As noted by Fabrice Sommier, Meilleur Ouvrier de France:<\/p>\n

\n

\u201cModeration is not a trend, but a new way of consuming. When crafted with quality in mind, non-alcoholic wine is fully part of the French art de vivre.\u201d<\/em><\/p>\n<\/blockquote>\n

A no\/low market gaining structure<\/h3>\n

This momentum goes hand in hand with the continued structuring of the no\/low market. Major international trade fairs such as Mill\u00e9sime BIO, Wine Paris & ProWein are increasingly dedicating space to non-alcoholic products, highlighting the growing interest from industry professionals.<\/p>\n

At the same time, on-trade venues (HoReCa) and wine retailers are expanding their non-alcoholic offerings to meet evolving consumer expectations.<\/p>\n

Non-alcoholic wines enter a phase of maturity<\/h3>\n

Non-alcoholic wines are now entering a phase of maturity, establishing themselves as a category in their own right. While still often compared to traditional wine, they continue to make progress in terms of quality, sensory expression, and consumer education, responding to a clear and growing demand for premium alcohol-free alternatives.<\/strong><\/p>\n

Toward a new approach to consumption<\/h3>\n

Dry January 2026 confirms that non-alcoholic alternatives are no longer a passing trend. They are part of a long-term transformation in drinking habits, where pleasure, moderation, and quality coexist.<\/p>\n

Read the article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dry January 2026 confirms its lasting place in today\u2019s consumption patterns. Once seen as a short-term challenge, the alcohol-free month is now part of a broader shift toward more mindful and responsible consumption. Growing participation reflects a long-term shift According to the Chavin Observatory, 44% of French consumers say they plan to take part in […]<\/p>\n","protected":false},"author":2,"featured_media":28780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,98],"tags":[141,374,594],"class_list":["post-28782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-presse-en","tag-dry-january-en","tag-article-de-presse-en","tag-alternative-sans-alcool-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=28782"}],"version-history":[{"count":2,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28782\/revisions"}],"predecessor-version":[{"id":28784,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28782\/revisions\/28784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/28780"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=28782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=28782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=28782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}