{"id":28854,"date":"2026-01-30T12:34:27","date_gmt":"2026-01-30T11:34:27","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/fin-du-dry-january-vers-une-nouvelle-maniere-de-consommer-le-vin\/"},"modified":"2026-01-30T12:36:34","modified_gmt":"2026-01-30T11:36:34","slug":"fin-du-dry-january-vers-une-nouvelle-maniere-de-consommer-le-vin","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/fin-du-dry-january-vers-une-nouvelle-maniere-de-consommer-le-vin\/","title":{"rendered":"The End of Dry January: A New Way to Enjoy Wine"},"content":{"rendered":"<p data-start=\"222\" data-end=\"430\">This morning on ici H\u00e9rault, during the <em data-start=\"266\" data-end=\"277\">Ici Matin<\/em> radio show, Mathilde Boulachin was invited to discuss the end of Dry January\u00a0 a key moment that now goes far beyond a simple January challenge.<\/p>\n<p data-start=\"432\" data-end=\"534\">It is a time when consumers reflect on health, moderation, and the evolution of their drinking habits.<\/p>\n<p data-start=\"536\" data-end=\"773\">At CHAVIN, we have long observed this shift. Non-alcoholic wine lovers are primarily flexi-drinkers: discerning consumers who enjoy alternating between alcoholic and non-alcoholic wines, without ever compromising on pleasure.<\/p>\n<p data-start=\"775\" data-end=\"995\">A pioneer in non-alcoholic wines and alcohol-free alternatives, Maison CHAVIN places innovation at the heart of its approach, focusing on aromatic complexity, balance on the palate, and a true tasting experience.<\/p>\n<p data-start=\"997\" data-end=\"1071\">Because moderation is not about giving up\u00a0 it is a new way to enjoy wine.<\/p>\n<p data-start=\"1073\" data-end=\"1142\"><em data-start=\"1073\" data-end=\"1142\">Thank you to S\u00e9bastien Garnier and Virginie Vives for this feature.<\/em><\/p>\n<p data-start=\"1172\" data-end=\"1239\">\n","protected":false},"excerpt":{"rendered":"<p>This morning on ici H\u00e9rault, during the Ici Matin radio show, Mathilde Boulachin was invited to discuss the end of Dry January\u00a0 a key moment that now goes far beyond a simple January challenge. It is a time when consumers reflect on health, moderation, and the evolution of their drinking habits. At CHAVIN, we have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,98],"tags":[141,166,374],"class_list":["post-28854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-presse-en","tag-dry-january-en","tag-alternatives-sans-alcool-en","tag-article-de-presse-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=28854"}],"version-history":[{"count":1,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28854\/revisions"}],"predecessor-version":[{"id":28855,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28854\/revisions\/28855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/28851"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=28854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=28854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=28854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}