{"id":28888,"date":"2026-01-02T15:10:43","date_gmt":"2026-01-02T14:10:43","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/dry-january-un-mouvement-collectif-en-pleine-explosion-en-france\/"},"modified":"2026-02-12T15:20:29","modified_gmt":"2026-02-12T14:20:29","slug":"dry-january-un-mouvement-collectif-en-pleine-explosion-en-france","status":"publish","type":"post","link":"https:\/\/chavin.defacto.ovh\/en\/all-the-news\/presse-en\/dry-january-un-mouvement-collectif-en-pleine-explosion-en-france\/","title":{"rendered":"Dry January in France: A Growing Collective Movement"},"content":{"rendered":"<p data-start=\"182\" data-end=\"401\">Dry January is no longer just a personal challenge. As highlighted by <em data-start=\"252\" data-end=\"271\">Occitanie Tribune<\/em>, it has become a true collective movement in France, reflecting a major shift in lifestyle habits and consumer expectations.<\/p>\n<p data-start=\"403\" data-end=\"589\">More and more people are embracing January as a moment to reset, improve their well-being, and rethink their relationship with alcohol \u2014 without giving up social moments and celebration.<\/p>\n<p data-start=\"591\" data-end=\"975\">According to the latest data from the Chavin &amp; CSA Observatory, the trend is accelerating rapidly. 30% of French people say they have already taken part in Dry January, representing a significant increase of +11 points compared to 2024.<br data-start=\"839\" data-end=\"843\" \/>In January 2025 alone, 21% of French consumers participated in the challenge, proving that the movement is becoming mainstream.<\/p>\n<p data-start=\"977\" data-end=\"1213\">Even more striking: 44% of French people say they are considering joining the next Dry January edition.<br data-start=\"1084\" data-end=\"1088\" \/>And the movement continues to expand beyond early adopters, with 17% planning to participate for the first time in 2026.<\/p>\n<p data-start=\"1215\" data-end=\"1553\">These figures confirm a strong societal evolution. Dry January is no longer perceived as restrictive, but rather as a positive and modern lifestyle choice. The study also shows higher participation among women, young adults and premium consumers particularly those interested in discovering high-quality non-alcoholic alternatives.<\/p>\n<p data-start=\"1215\" data-end=\"1553\">Dry January is no longer a trend. It is becoming a cultural movement. And Chavin is proud to be part of this positive transformation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dry January is no longer just a personal challenge. As highlighted by Occitanie Tribune, it has become a true collective movement in France, reflecting a major shift in lifestyle habits and consumer expectations. More and more people are embracing January as a moment to reset, improve their well-being, and rethink their relationship with alcohol \u2014 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361,98],"tags":[112,141,164,165],"class_list":["post-28888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","category-presse-en","tag-chavin","tag-dry-january-en","tag-dry-january-en-2","tag-chavin-2-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/comments?post=28888"}],"version-history":[{"count":2,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28888\/revisions"}],"predecessor-version":[{"id":28890,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/posts\/28888\/revisions\/28890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media\/28892"}],"wp:attachment":[{"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/media?parent=28888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/categories?post=28888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chavin.defacto.ovh\/en\/wp-json\/wp\/v2\/tags?post=28888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}